As A Landlord, Should I Target Older Tenants?

Posted on July 19th, 2023.

Is Targeting Older Tenants A Smart Strategy For Landlords?

There is a common misconception amongst landlords in London that only people who are unable to afford to purchase a property choose to rent a home. Many people believe that if properties were more affordable, the majority of tenants would buy their own home and leave the rental market in droves.

However, that isn’t the case. A recent report shows that many people who rent property today are doing so by choice, and surprisingly, many of those people are older than the expected demographic.

Busting The Myth That Only Young People Rent Property

For a long time, there has been a belief that most private tenants are young. Yet, according to recent figures, only 43% of the UK’s 4.6 million private rental households are between the ages of 16 and 34. With this in mind, it is becoming clear that the private rental sector needs to cater for all types of tenants, especially those who are older.

Older Tenants Are On the Rise

As a landlord who plans to keep renting out your property in London in the long term, or as a prospective buy-to-let purchaser, it’s important to note the proportion and number of older adults living in privately rented homes is on the rise.

In the past ten years, there has been a 20% growth in the private rental sector. The number of households has increased from 3.8 million in 2011/2012 to 4.6 million households in 2021/2022. In the same period, the proportion of young renters aged between 16 and 34 has increased by just 4%.

During that decade, the number of households aged 45-64 has grown by 56%, equating to an extra 782,000 households within that bracket. As for households aged 65 and over, the numbers have increased by 30%, or by over 90,000.

The Availability Of Homes For Older Tenants

One issue today’s property market faces is the lack of appropriate family properties for those ready to progress up the property ladder. About 2.5 million properties owned by people aged 65 and over are currently under-occupied. That stock isn’t listed on the market, even though around 3,000,000 older people are keen to downsize. One of the reasons they give for not downsizing is the lack of appropriate properties for them to move to.

That opens up opportunities for landlords in the private rental sector. They can help free up family-sized properties by offering a more significant proportion of rental accommodation to meet older people’s needs.

If you’re a landlord in London who is interested in marketing your rental property to older tenants, get in touch with our team at Ashmore Residential today. As experts in the London property market, we can help you find the perfect tenants for your home and make managing your property convenient, simple, and hassle-free.

Call us on 020 8366 9777 to learn more.