Privacy Policy

 

  1. Introduction
    Ashmore Estates Limited is committed to protecting and respecting your privacy. This policy sets out how we collect, use, and store your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant legislation.

    This Privacy Policy applies to the personal data we collect from you when you interact with us, use our website, or use our property services.

  2. Who We Are
    Ashmore Estates Limited T/A Ashmore Residential is the data controller responsible for your personal information.

    Registered address: 5 Netherby Gardens, Oakwood, Enfield, EN2 7PA
    Email: office@ashmoreresidential.com
    Telephone: 020 8366 9777

  3. What Personal Data We Collect

    We may collect and process the following types of data:
    – Identity data: Full name, title, date of birth, marital status.
    – Contact data: Address, email address, telephone numbers.
    – Financial data: Bank details, employment status, credit history (as part of tenant referencing).
    – Technical data: IP address, browser type, operating system, and website usage data.
    – Marketing data: Your preferences for receiving marketing communications.
    – Property-related data: Information relevant to the sale, purchase, letting, or rental of a property.

  4. How We Collect Your Data
    We collect your personal data through:
    – Direct interactions: Forms on our website, phone calls, email correspondence.
    – Third-party referencing agencies: For tenant screening.
    – Automated technologies: Cookies and similar technologies used on our website.
  5. Legal Bases for Processing
    We will only use your personal data when the law allows us to. The lawful bases include:
Purpose Legal Basis
To register you as a client Contractual necessity
To provide property-related services Contractual necessity
To carry out tenant referencing Legitimate interest
To process payments and refunds Legal obligation
To send marketing communications Consent
To comply with legal and regulatory requirements Legal obligation
  1. How We Use Your Data
    We use your information to:
    – Deliver services you have requested
    – Conduct tenant referencing and credit checks
    – Manage property transactions and tenancy agreements
    – Respond to enquiries
    – Send marketing communications (if you have opted in)
    – Improve website experience
  2. Marketing Communications
    You may opt in to receive marketing information from us about our services.
    You have the right to withdraw your consent at any time by contacting us or clicking “unsubscribe” in our emails.
  3. Sharing Your Data
    We may share your data with trusted third parties, including:
    – Tenant referencing agencies
    – Utility providers and local councils (for change of occupancy)
    – Professional advisors and contractors (e.g. maintenance teams)
    – Legal or regulatory bodies when required

    We ensure that third parties respect the security of your data and process it only in accordance with the law.

    We do not transfer your personal data outside the United Kingdom.

  4. Data Retention
    We retain your personal data only as long as necessary to fulfil the purposes it was collected for, including legal, regulatory, tax, or accounting requirements.
    Examples include:
    – Tenant data: Up to 6 years after tenancy ends
    – Marketing data: 2 years after last contact
    – Website cookies: Duration varies (see Cookie Policy)
  5. Your Rights
    Under UK GDPR, you have the following rights:
    – Access to your personal data
    – Correction of inaccurate or incomplete data
    – Erasure of your personal data (“right to be forgotten”)
    – Restriction or objection to processing
    – Portability of your data
    – Withdraw consent at any time
    – Lodge a complaint with the Information Commissioner’s Office (ICO)

    To exercise your rights, contact us using the details above.

  1. Cookies
    Our website uses cookies to distinguish you from other users and to enhance your user experience.

    • Essential cookies: Required for website operation
    • Performance cookies: Help us understand site usage
    • Targeting cookies: Used for marketing (only with your consent)

    You may update your cookie preferences through our [cookie settings].

    More information is available in our separate [Cookie Policy].

  1. Security
    We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure.
  2. Automated Decision-Making
    We do not carry out any automated decision-making or profiling that has a legal or significant effect on you.
  3. Children’s Data
    Our services are not intended for individuals under the age of 16. We do not knowingly collect data from children.
  4. Changes to This Policy
    We keep this Policy under regular review, the last review was on 14/06/2025.

    This Privacy Policy was last updated on 16/06/2025.